Bodysport

With a long resonating reputation built from creating and running a cutting edge fitness photography and magazine empire originally headquartered in Canada, the launch of the new Bodysport.com has already begun sending waves through the industry. With Bodysport's new location in Las Vegas and their virtual repositioning on the Net, an identity and brand resurrection was essential.  This simple and confident branding and identity system was developed to express their strong understanding of the industry.

launch: more detail

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